SSO

SSO Artists Entertainment / Brand resources

Editorial and brand guidelines

The SSO reference for visual identity, logo use, color, typography, campaign formats, messaging, partner communications, press approvals, and trademark permissions. Use these standards from the first draft to the final release.

01 / SSO BRAND SYSTEM

One system. A clear identity.

Our visual system combines neutral surfaces, purposeful color, clear typography, and consistent spacing. These guidelines explain how to use that system alongside approved SSO logos and partner materials.

Clarity first

Build with a structured grid, square-edged surfaces, clear hierarchy, and restrained color. Keep familiar controls and interaction patterns consistent across experiences.

A consistent identity

Use the SSO name, approved artwork, and identity blue as the brand layer. Brand styling must not obscure content, interaction states, or accessibility.

Accessible by design

Aim for WCAG AA: at least 4.5:1 for ordinary text and 3:1 for large text and essential interface graphics. Preserve visible keyboard focus.

03 / SSO BRAND SYSTEM

Color & hex values

Neutral grays organize the interface. Blue identifies actions and links, while supporting colors communicate status. SSO blue adds brand identity without changing the meaning of interface colors.

SSO identity

SSO blue

#00267D

SSO identity accent. Keep original logo colors unchanged.

Interface foundation

Blue 60

#0F62FE

Primary interface actions, not a substitute logo color.

Interface foundation

Gray 100

#161616

Page background in the dark theme.

Interface foundation

Gray 90

#262626

Raised surfaces and grouped content.

Interface foundation

Gray 10

#F4F4F4

Primary text on dark backgrounds.

Interface foundation

Gray 30

#C6C6C6

Secondary text on dark backgrounds.

Status color

Green 40

#42BE65

Allowed examples and positive status only.

Status color

Red 50

#FA4D56

Not-allowed examples and errors only.

Applying the palette

01

Organize with neutrals

Use subtle changes in gray to separate the page, grouped content, and nested surfaces. Keep bright color purposeful rather than using it as decoration.

02

Give colors stable roles

Use blue for primary actions and links. Reserve green for positive status and red for errors or prohibited examples. A color’s meaning should remain the same across pages and themes.

03

Layer light surfaces

Use White #FFFFFF or Gray 10 #F4F4F4 as the base. Alternate those two values as surfaces are nested, instead of introducing arbitrary midtone backgrounds. Use dark text on light surfaces.

04

Layer dark surfaces

Use Gray 100 #161616 or Gray 90 #262626 as the base. Make nested surfaces progressively lighter, moving through #262626, #393939, and #525252 as needed. Avoid darker nested panels unless deliberately creating a high-contrast treatment.

05

Use contrast intentionally

A light element on a dark surface, or a dark element on a light surface, can highlight important content. Preserve legible text, visible boundaries, and clear focus states instead of adding contrast for decoration.

06

Separate roles from values

Name reusable colors by purpose, such as background, layer, text-primary, link, or support-error. When switching themes, change the value assigned to the role, not what the role means.

Check every foreground and background pairing. Ordinary text needs at least 4.5:1 contrast; large text and essential interface graphics need at least 3:1. Pair status colors with words and icons, and never recolor a supplied logo to match a theme.

Supporting values: White #FFFFFF for supplied light assets, Gray 60 #525252 for borders, and Blue 40 #78A9FF for links on dark surfaces. Use semantic tokens in interfaces. Do not use color alone to communicate meaning; pair it with a label and icon.

04 / SSO BRAND SYSTEM

Typography & spacing

Use the type and spacing scales below to keep communication calm, legible, and consistent.

TYPEFACE / IBM PLEX SANS

Clarity comes first.

Use light (300) for expressive headings, regular (400) for body copy, and semibold (600) for labels. Keep body text neutral and use clear, descriptive link labels.

12 · 14 · 16 · 20 · 24 · 32 · 48

Selected type sizes, in pixels.

SPACING / STANDARD SCALE

Room to breathe.

Align content to a shared grid. Use consistent spacing to group related information, and larger gaps to distinguish sections. Avoid decorative clutter around logos.

2 · 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64

Selected spacing increments, in pixels.

05 / SSO BRAND SYSTEM

Partner assets & co-branding

Approved partners can access the logo library in the Partner Portal. Use the assets and any usage conditions supplied there; access to the library does not grant unrestricted trademark rights.

Keep the relationship clear

On a partner’s own materials, keep the partner identity primary and the SSO identity secondary unless an approved agreement specifies otherwise. Give each logo independent clear space and a separate area of the layout, such as opposite corners. Do not place logos directly next to one another, merge marks into a new logo, imply ownership, or claim certification or endorsement without authorization; use a direct lockup only when that exact arrangement is expressly approved.

Use “SSO Artists Entertainment” in full on first mention. Use relationship wording only when it accurately reflects your agreement. Third-party logos and certification badges require their owners’ separate permission.

EXISTING PARTNERS / SIGN-IN REQUIREDAccess partner logosOpen the approved asset library in the Partner Portal.EXPLORE / APPLYSSO Partner ProgramLearn about the program and apply to become a partner.

06 / SSO BRAND SYSTEM

Logotypes, clear space & size

Make the identity easy to recognize in every medium. Use the supplied files as artwork, and use the company name as ordinary text in copy.

Artwork and written names

Use the current approved horizontal wordmark when a horizontal identity is needed, and the supplied square asset for square placements. Do not rebuild either with type or combine separate parts. In headlines and sentences, type SSO Artists Entertainment as text rather than inserting a logo in place of words.

A protected area

For a horizontal wordmark, let X equal the height of the SSO mark and keep at least X clear on every side. For the square artwork shown above, X is one quarter of its width. Keep photography, type, borders, and other identities outside this area. More breathing room is preferred.

Minimum reproduction sizes

For horizontal artwork, use a minimum height of 22 CSS pixels on screen, with at least 44 image pixels for a 2x export, or 5 mm in print. For the detailed square artwork, start at 88 CSS pixels and increase it whenever the lettering is difficult to read. These are minimums, not preferred display sizes. Never enlarge a low-resolution file.

Separate brand placements

Use one SSO identity per individual promotional layout. A partner logo belongs in a separate region, such as an opposite corner, with its own clear space. Do not place it immediately beside the SSO mark or brand name to suggest a combined identity. A different arrangement requires an expressly approved lockup.

Keep the mark unchanged

Do not animate, rotate, tilt, stretch, crop, recolor, redraw, or decorate the logo. Do not add a product name, release number, version, slogan, or partner name to the artwork. Select an approved background variant instead of editing the file.

WRITTEN-NAME EXAMPLE

Our team introduces an integration with SSO Artists Entertainment.

Use this sentence structure only for a real, approved integration. Do not replace the written name with a logo image.

07 / SSO BRAND SYSTEM

Campaign assets & formats

Use these production specifications for SSO marketing. Dimensions below are in pixels and describe the required outputs, not a claim that every downloadable asset already exists.

Website tiles

625 × 795; 571 × 338; 416 × 270; 200 × 150

Pair every tile with explanatory live text. The smallest format is for a logo-only treatment, not a compressed campaign.

Social posts

1080 × 1080 (1:1); 1080 × 1350 (4:5); 1080 × 1920 (9:16)

Compose for square, portrait, and full-screen placements separately. Keep essential type and branding clear of platform overlays and cropping.

Email banners

1472 × 828 desktop; 640 × 360 mobile

Use a single audience-relevant banner. Both versions are 16:9; preserve the proportions and check readability at the actual display size.

Website hero banners

2880 × 1152; 1536 × 614; 720 × 300

Place near the top of the campaign page with balanced margins. Build a dedicated mobile composition rather than cropping away the message.

Digital display banners

320 × 250; 728 × 90

Use one concise benefit and one destination. A 300 × 250 placement may need a separate export; confirm the booked dimensions rather than stretching the 320 × 250 file.

Animated GIFs

300 × 300; 600 × 600

Animate supporting campaign elements, not the SSO logo. Keep the main message understandable in a still frame, avoid flashing, and provide a static alternative.

Choose the audience first. For studios, venues, offices, and other physical operations, use imagery that reflects the actual setting. For online-only artists, labels, and media businesses, show relevant digital or creative work without implying a walk-in location.

Choose the treatment second. An approved photo with the supplied identity can introduce a specific story. Photography alone needs adjacent brand identification and copy. A non-photographic treatment works for a broad platform overview. Use only images, artwork, and likenesses cleared for the campaign.

Release only finished assets. Draft photography, temporary copy, and pending retouching are not approved for publication. Check the file version, territory, channel, usage period, permissions, crop, and destination before release. Request missing variants through the Partner Portal instead of adapting restricted artwork.

08 / SSO BRAND SYSTEM

Voice, naming & messaging

Be direct, useful, and specific. Start with the creator’s or partner’s goal, then explain the relevant service and the next step. The examples here are starting points for review, not automatic approval for every campaign.

Write names consistently

  • Use SSO Artists Entertainment in full on first mention. SSO is acceptable afterward when the meaning is clear.
  • Preserve the spelling, spacing, and capitalization of SSO Gateway, SSO Digital Solutions, SSO Node, SSO Broadcast, SSO Intelligence, and White Distribution.
  • Do not invent product abbreviations or attach version numbers to brand artwork. Keep names unchanged in translated copy unless an approved localized name is supplied.
  • Use the company’s documented legal entity name only where legal identification is required. Do not invent a corporate suffix.

Make the benefit credible

  • Explain one useful outcome without promising success, earnings, playlist inclusion, or guaranteed placement.
  • Support statistics with current evidence, scope, source, and date. Do not reuse another company’s performance percentages.
  • Do not speculate about future releases, imply unconfirmed integrations, or describe planned features as available.
  • State eligibility, region, pricing, and feature limitations where they affect the offer. Check current service documentation before publishing.
  • Use plain language, descriptive links, and short sentences. Avoid exaggerated claims, artificial urgency, and em dashes.

Headline directions

  • Creative ambition. Supported by infrastructure.
  • Build the next chapter of your catalog.
  • Connect your release plans with the systems behind them.
  • A clearer path from creative work to delivery.

SHORT DESCRIPTION

SSO Artists Entertainment brings label, publishing, and media infrastructure services together for creators and industry partners.

LONG DESCRIPTION

SSO Artists Entertainment supports work across music, film, television, and podcasting. Its creative and technical services span artist development, publishing, distribution infrastructure, and media systems. Creators and partners can explore the services relevant to their work, with the scope, eligibility, and terms confirmed for each engagement. Creative stewardship and technical distribution remain distinct, so communications should explain which service a particular relationship includes.

09 / SSO BRAND SYSTEM

Service-specific copy playbook

Use the appropriate message for the actual service. These headline, short-copy, and longer-copy directions cover discovery, campaigns, actions, communications, transactions, reporting, and promotion without inventing product capabilities.

SSO Gateway / distribution

HEADLINE
Prepare your music for its next destination.
SHORT COPY
Explore distribution infrastructure for your catalog.
LONGER COPY / REQUIRED CONTEXT
Describe the applicable release workflow, metadata requirements, delivery destinations, and support scope. Explain what the partner contributes and what SSO handles. Do not promise acceptance, delivery timing, or editorial placement without confirmed terms.

Publishing & rights

HEADLINE
Give your rights a clear foundation.
SHORT COPY
Explore publishing support for your creative work.
LONGER COPY / REQUIRED CONTEXT
Explain the publishing or rights-administration service included in the engagement, what rights remain with the creator, and any registration or reporting responsibilities. Never imply that distribution alone grants publishing representation or guarantees collection.

Announcements & campaigns

HEADLINE
Put the next release in focus.
SHORT COPY
Introduce a release, event, or service update with one clear story.
LONGER COPY / REQUIRED CONTEXT
State what is new, who it serves, when it is available, and where to learn more. Use cleared cover artwork or photography, a concise description, and one relevant destination. Do not describe a planned campaign tool as a live SSO product.

Calls to action

HEADLINE
Help people take the next step.
SHORT COPY
Choose a clear action, such as exploring services or applying to partner.
LONGER COPY / REQUIRED CONTEXT
Match the action to the destination. A release link should open the relevant release, a partner invitation should lead to the Partner Portal, and an inquiry should reach the correct contact route. Do not claim ticketing, reservations, or ordering integrations unless actually supported.

Branded communications

HEADLINE
Make every message recognizably SSO.
SHORT COPY
Use a consistent name, approved identity, and clear sender.
LONGER COPY / REQUIRED CONTEXT
Present the correct company or partner identity in newsletters and service communications. Use accurate sender details and a recognizable destination. Branding by itself does not establish email verification or provide a third-party branded-mail feature.

Payments & receipts

HEADLINE
Keep the transaction clear.
SHORT COPY
Identify the business and describe the purchase accurately.
LONGER COPY / REQUIRED CONTEXT
Where a payment service is part of the confirmed offer, keep business names, payment descriptions, and receipts consistent. Obtain approval for any payment-provider artwork. Do not imply an SSO payment product, wallet integration, or device-specific checkout capability without confirmation.

SSO Node / reporting

HEADLINE
See the story behind your catalog.
SHORT COPY
Explore catalog, royalty, and release reporting in SSO Node.
LONGER COPY / REQUIRED CONTEXT
Explain which reports are available for the user’s service and data coverage. Identify reporting periods, delays, and limitations. Do not promise real-time accuracy, competitor comparisons, or a specific performance increase unless those claims are documented.

Promotion & advertising

HEADLINE
Give your campaign a clear destination.
SHORT COPY
Plan promotion around the audience and the release.
LONGER COPY / REQUIRED CONTEXT
Describe only the campaign channels, budgets, dates, and territories that have been confirmed. Separate paid promotion from organic distribution. Never transfer another provider’s ad features, launch dates, or regional availability into an SSO offer.

SSO Digital Solutions / White Distribution

HEADLINE
Build around your own brand.
SHORT COPY
Explore custom media systems and distribution infrastructure.
LONGER COPY / REQUIRED CONTEXT
Explain the agreed engineering, API, metadata delivery, and platform scope. Clarify which party operates the service, owns the customer relationship, and supports end users. Do not imply that every integration or feature is included in every engagement.

SSO Broadcast / SSO Intelligence

HEADLINE
Connect creative work with specialist systems.
SHORT COPY
Explore media delivery and intelligence services for your needs.
LONGER COPY / REQUIRED CONTEXT
For SSO Broadcast, describe the confirmed video-delivery or facilitation scope. For SSO Intelligence, explain the specific analysis being offered and its limitations. Neither distribution access nor predictive analysis guarantees a platform deal, audience result, or valuation.

10 / SSO BRAND SYSTEM

Email & website layout templates

Follow these composition recipes when creating campaign materials. These are on-page layout references, not downloadable production artwork or automatically sent emails.

Email composition

  1. Start with a short subject line, placing the important information first so it survives truncation.
  2. Use one key visual chosen for the audience, with even margins. Choose a non-photographic banner for a general introduction.
  3. Lead with one feature or benefit. Follow with brief live text that still works when images are blocked.
  4. End with one clear call to action linked to the relevant, current destination. Check the mobile layout, alternative text, and any required terms.

Website & display composition

  1. Use a 12-column grid on wide screens, adapting to fewer columns on smaller screens.
  2. Place a campaign hero near the top, using the 2880 × 1152, 1536 × 614, or 720 × 300 composition appropriate to the placement.
  3. Center a 728 × 90 banner within the grid with clear space around it. Do not let it compete with navigation or key page actions.
  4. Position portrait, landscape, and 200 × 150 logo-only tiles to suit the surrounding content. Left and right alignment are both acceptable when grid edges and margins stay consistent.
  5. Keep explanatory text next to tiles. Recompose for narrow screens rather than shrinking words or distorting artwork.
WEBSITE COMPOSITION / TWELVE-COLUMN REFERENCE

HERO / FULL GRID

Creative ambition. Supported by infrastructure.

One audience, one core benefit, one relevant destination.

Centered supporting banner

Audience-relevant visual
Supporting explanation
Clear next step

The same restraint applies to social and animated formats: one lead message, sufficient contrast, a readable identity, and a destination that matches the promise. Keep logos static even when other campaign elements move.

11 / SSO BRAND SYSTEM

Marketing approval & press

Approval protects the clarity of the relationship and the accuracy of the message. Complete the review before scheduling or publishing a campaign.

  1. 01 / REVIEW

    Submit before publication

    Marketing that promotes or refers to SSO, including partner announcements, landing pages, email, paid ads, social posts, and public campaign assets, requires written SSO approval before it goes live. Route requests through your SSO partner contact or the Partner Portal.

  2. 02 / REVIEW

    Allow review time

    Send press releases, blog drafts, and intended media lists at least two weeks before the proposed announcement. Include finished visuals, copy, destinations, intended channels, audience, territories, usage dates, and the relevant agreement. Submission is not approval and does not guarantee a turnaround.

  3. 03 / REVIEW

    Describe the actual relationship

    Focus PR on the integration or service that has been agreed and the specific customer benefit it supports. Explain each party’s role clearly. Do not imply an acquisition, exclusive arrangement, certification, endorsement, or broader partnership than the agreement allows.

  4. 04 / REVIEW

    Leave statements to their owner

    Do not speak on behalf of SSO or another partner. Refer journalist inquiries about SSO to the designated SSO communications or partner contact. Do not invent executive quotations, official endorsements, or company boilerplate; use only text expressly cleared for the announcement.

  5. 05 / REVIEW

    Approve the final version

    Keep a record of the written approval and the exact materials it covers. Material changes to wording, artwork, placement, offer, territory, or timing need a new review. Remove expired or withdrawn assets and stop use when the permission or agreement ends.

Before release, verify names, claims, rights, final artwork, clear space, sizes, accessible text, links, required disclosures, current availability, and written approvals. A design file, portal login, or past approval is not permission for a new use.

12 / SSO BRAND SYSTEM

Trademarks, permissions & legal use

Treat names and artwork as owned assets. When a campaign falls outside the permission already granted, ask before using it.

Preserve official names

Use SSO and third-party product names exactly as their owners specify, including capitalization, spacing, and any required notices. Keep brand names untranslated unless an owner-approved local form exists. Do not make a product trademark plural or possessive; use a phrase such as services, devices, or products instead.

Permission has limits

Use SSO marks, partner marks, service marks, product images, and supplied advertising only for the approved purpose, medium, territory, and period. A use outside these guidelines or your agreement requires prior written authorization from the owner. These guidelines do not transfer ownership or grant an unrestricted trademark license.

Respect other owners

SSO approval does not replace permission from another trademark owner, creator, photographer, or rights holder. Check each owner’s current requirements and the terms attached to the material. Do not imply that a third party sponsors or endorses SSO or your business without explicit authorization.

Keep legal details accurate

Use the public-facing company name in ordinary communications. Use the actual legal entity name in contracts and legal notices where required. Include trademark attributions and other disclosures when the relevant agreement or rights holder requires them; never add registration symbols or legal claims by assumption.

For questions about an SSO use, contact your SSO representative through the Partner Portal before publication. For another owner’s material, obtain that owner’s separate permission. Your signed agreement and any asset-specific restrictions continue to apply.