❖ SSO Artists Entertainment — Industry Insight Spotlight
Gracenote Releases the “2025 State of Play” Report
As part of SSO’s commitment to staying ahead of global metadata standards and consumer engagement trends, we’re highlighting Gracenote’s newly released 2025 State of Play report — a comprehensive look at how audiences are interacting with digital entertainment across music, video, and emerging media.
Gracenote, the entertainment metadata division of Nielsen, continues to set the benchmark for ID-level data accuracy, discovery systems, and media intelligence — all of which directly inform the technical foundation behind SSO’s distribution and metadata pipelines.
❖ Why SSO Is Showcasing This Report
Gracenote’s findings support exactly what SSO is building for 2026:
- Metadata Quality = Visibility & Engagement
The report reinforces that accurate, enriched metadata is now the #1 driver of content discovery across streaming platforms.
This aligns with SSO’s internal architecture (TimedWord lyric pipelines, DDEX/MEAD structures, Atmos versioning, and global translation schemas).
- Consumers Want Precision Search & Personalized Discovery
Gracenote highlights the growing demand for personalized content filtering, advanced discovery layers, and multi-language metadata.
SSO’s 2026 rollout already integrates these requirements into every partner feed.
- Multi-Platform Consumption Is Accelerating
The report shows exponential growth in cross-platform listening and viewing.
SSO’s unified delivery model — spanning audio, video, Atmos, short-form, and editorial assets — is engineered for this shift.
- Global Standards Matter More Than Ever
Gracenote predicts a continued move toward standardized data models.
SSO’s DDEX MEAD validation and Apple-grade metadata engineering reflect this direction.
- Enterprise Metadata = Competitive Advantage
The biggest takeaway:
Companies with strong metadata infrastructure will dominate the next phase of digital entertainment.
This is exactly where SSO is positioned — and why Gracenote’s insights reinforce the direction of our pipeline.
❖ What This Means for SSO’s Partners and Artists
By aligning our systems with the industry’s most advanced metadata intelligence:
Your releases gain higher discoverability
Your catalog achieves better global visibility
Your data becomes fully interoperable with future partner platforms
Your analytics become more accurate and actionable
Your brand scales globally with confidence
SSO is not just distributing music — we’re engineering a metadata backbone built for the future of entertainment.
❖ Read Gracenote’s 2025 State of Play Report
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